Marquardt Beauty Analysis

Defining Facial Beauty

  • About MBA
    • Mission Statement
    • Corporate structure
    • Founder and CEO
    • The Foundation
    • MBA in the Media
  • The Research
    • Beauty’s History
      • Beauty’s Power
      • What We Know
      • History and Facial Form
    • Our Research
      • Is Perfect Possible?
      • Phi the Key to Beauty
      • Phi in 1D
      • Phi in 2D
      • The Beauty Code
      • Making The Mask
      • Making the Face
    • The Perfect Face
      • The Facial Masks
      • Archetype Theory
      • The MAI US Patents
    • The Evidence
      • Contemporary Beauty
      • Former Era’s Beauty
      • Beauty Ranges
    • Future Research
      • The Archetypes in 3-D
      • More Archetypes?
      • Searching for Archetypes
  • Beauty and You
    • Making Beauty
    • Other Applications
    • You and the Mask
      • Repose Frontal Mask Application
      • Repose Lateral Mask Application
    • Face Variations
      • Face Variations by Age
      • Face Variations by Sex
      • Face Variations by Ethnic Group
  • Resources
    • Products & Services
    • Internet Links
    • Other Resources
    • Site Map
  • Articles
  • Contact

More Archetypes?

Evidence of the existence of other facial archetypes:

Archetypes

Archetypes

We have thus far identified what we believe to be archetypal(or genetically encoded) images of the human face in two expressions or configurations, repose and smiling.

Psychologists Carroll Izard and Paul Ekman have demonstrated in their research the universal recognition of at least 10 facial expressions in addition to repose and smiling.

This and other scientific research suggests that the human perception and recognition of”humanness” is genetically encoded. That is, like other animals we are genetically pro-grammed from birth to be able to recognize our own species. From birth we are able to recognize which animals are human and which are not. The primary way we recognizeother humans is through their face (i.e. by the visual perception of their face). We are able to recognize a face at rest (or repose), as well as its various expressions (or emotional patterns), all of which are genetically encoded in our brains. There is additional evidence that we recognize humanness secondarily (or to a lesser degree) but still importantly from the body image. We believe that like the face, the body image too is genetically encoded.

  • Future Research
  • The Archetypes in 3-D
  • More Archetypes?
  • Searching for Archetypes

Contact Information

Marquardt Beauty Analysis, Inc.
# 443
18685 Main Street, Suite A
Huntington Beach, CA 92648
Phone: (714) 960-1123

Subscribe to our Newsletter

Search the Site

2014 © Marquardt Aesthetic Imaging, Inc.